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Tuesday, September 25, 2012

Return on Investment

Lately I've taken an interest in the stock market. I find the whole thing just fascinating - understanding how the market moves, what forces drive a stock, earnings, price action, charts, valuation, etc.

I never knew it could be so much fun researching a stock, and I mean really digging into a company's balance sheet, income statement and cash flow report.  If you're looking for long-term investments, doing this type of "homework" is a must. Ultimately, what you're trying to figure out is what kind of return on investment (ROI) you can get from a particular company/stock.

Anyway, I've learned a TON about all this stuff, and it's made me think differently about The Sound of Hope. You see, we've got ADMIN donors - people who donate monthly toward our operating budget so that we can work full-time for orphans and vulnerable children in Swaziland, India, Thailand and Burma. Now, when I look at these donors through a stock market frame of mind, I see investors, or shareholders. So, recently I've been asking, "what kind of return on investment does my organization offer them?"

It's a good question, because rest assured "shareholders" in The Sound of Hope are receiving a return. It just looks a little different from Wall Street. Every monthly investment makes it possible for us to care for 200+ kids in FIVE children's homes and one carepoint. Our donors' financial investment returns physical, emotional, mental, and spiritual life to these children. Now that's a profitable investment right there, but that's not all!

Another way to look at our shareholder "ROI" is to ask this question. How efficient is The Sound of Hope at turning operating dollars into dollars released to our overseas projects? Well, let me tell you. So far this year we've generated $3.10 of charitable revenue for every $1 spent on operations.

"Charitable revenue" is the money we send our overseas partners, and "operations" is what the organization spends to operate - such as payroll, taxes, travel costs, media, office supplies, etc.

So lets say you support The Sound of Hope $10 bucks a month - that means we turn your $10 into $31 of charitable revenue EACH MONTH. That's a 310% return on investment! I promise you, finding that kind of ROI on Wall Street ain't gonna be easy!

So, do I have any buyers? I've got a great company here folks, doing amazing things in the nations. Consider this our IPO (Initial Public Offering). If you want to be a part of an organization that turns your money into changed lives, then you've found it. We take financial stewardship seriously, and we'll bust our tails to bring you a return on your investment.

Will you give The Sound of Hope an opportunity to put your money to work?


To become a monthly "shareholder" and get a tax-deduction, click the big obvious button below.
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